The New Zealand Government And Education Essay - 2265 Words

critiques the Hannah Arendt has of Hobbes about the state acting in the service of capital. Before submitting check criteria on info. Rubric and referencing The New Zealand government and education The education system is a fundamental structure that exists within the nation state of New Zealand. Through power and goverance of the education system the government of New Zealand influences and molds education to suit its current and future purposes of the state. Thomas Hobbes a western political philosopher synthesized the theory of a social contract which frames the development of the state and it’s continuing dominance over it’s citizens. Hobbes’ theory on the social contract can be applied to the education systems of New Zealand with the changes taking place in policy currently. Michel Foucault theory of governmentality further develops the state’s rule of education by supporting the intervening nature of Hobbes’ social contract in everyday lives using the theory of a ‘body politic’. By creating a ‘body politic’ Foucault suggests that docile bodies are formed which enact the states interests through their actio ns. Hannah Arendt another political theorist critiques Hobbes’ and with that Foucault theories of state power. Arendt’s arguments bring another perspective of the state and its relationship to the economy and education. She also highlights the inequality within the state that forms because of the economy especially when examined through the lens ofShow MoreRelatedThe Role Of Education In The New Zealand Government966 Words   |  4 Pagespieces of writing With the New Zealand election looming in just under six weeks, politics has dominated national news, sparking interest for even a twenty-year-old university student like myself. Having never voted in an election, my knowledge of the political system, and the terminology for that matter is far from adequate. Stepping into the shoes of a politician, this paper has allowed me to examine the two key ideologies that have shaped the radical reforms in New Zealand politics and more specificallyRead MoreEssay On New Zealand Election838 Words   |  4 Pagesthe government. In 2017, the elections were held on the 23rd of September, from 9am until 7pm. During this day, the votes were being counted as they were coming in, and at the end of the evening National had earned 56 seats, Labour earning 46 seats. Later on the special votes were counted, which are votes that New Zealand citizens make when they are overseas during the election. Although the National party got the most seats, it still was nt enough to completely be government because of New ZealandsRead MoreWhy Did The Treaty Of Waitangi Was Signed? Essay1560 Words   |  7 PagesIn the early 1800s New Zealand was an independent MÄ ori-controlled nation, in 1839; Captain William Hobson was given the job of bringing sovereignty to the land of New Zealand. The crown wanted to take part in the growing trade within New Zealand. There were many British missionaries working and living in New Zealand as residents already. MÄ ori and early visitors did not often get on. A lot of violence flared up because of alcohol and women as some of the British men who had been away for long periodsRead MoreInequality Between Societies Within New Zealand1409 Words   |  6 PagesInequality between societies within New Zealand. The facts of how the societies in New Zealand, has been affected or can be affect the factors including; biological, educational, family, social and political. Difference of inequality occurs in societies, ho w it has been treated the societies unequal in many ways. The characteristics affected or can affect the societies to inequality from five factors within poor health, obesity, lifestyles, communities, belief, government promises not honoured. IncomeRead MoreCyclical Oppression Of New Zealand : How One Of The Fairest?1699 Words   |  7 PagesCYCLICAL OPPRESSION IN NEW ZEALAND: How one of the â€Å"fairest† states in the world is overflowing with inequality Isaac Karlan-Mason Peoples and Politics of New Zealand Alan Tidwell Fall 2015 The Maori population, which makes up 15% of the total New Zealand population, is the second largest ethnic group within the country, falling behind Europeans who make up 74% of the total population. While the Maori are considered to be a critical and equal part of the New Zealand economy and cultureRead MoreThe Economic Issues Of New Zealand Essay1563 Words   |  7 Pageseconomic issues in New Zealand. The name of the book is KEEPING ECONOMICS REAL (NEW ZEALAND ECONOMIC ISSUES) written by Paul Hansen and Alan King. This book is published by Pearson Education New Zealand in 2004.This book is printed in Malaysia and typeset in 10.5/12 Palatino. This book is dedicated to the memory of Ajit, Erikin, Pete and Priyatosh. Royalties go to Erkin Bairam Memorial Scholarship. This book has three part. Part A: Microeconomic issues. 1 Education and health Read MoreEducation Is Important For A Nation s Most Populous City With A Wide Demographic Of Multicultural Individuals Essay1621 Words   |  7 PagesEducation plays a significant role in contributing to Auckland’s perception and engagement with Waitangi Day. Within the wider context of New Zealand, Auckland is the nation’s most populous city with a wide demographic of multicultural individuals. With significant external immigration to the city, future growth is to be expected. Therefore, it is important for the topic of Waitangi education to be investigated, to ensure that systems are put in place for future pupils that will go through the NewRead MoreThe Consequences Of Child Poverty1188 Words   |  5 Pagesdeveloping countries. However, children from developed countries as New Zealand are also suffering from poverty. Based on the data provided by Child Poverty Monitor, 295,000 Kiwi kids live in households with low income (2016). It is a urgent problem for o ur future generations as living in poverty may have strong influence on their future. This essay will discuss the main reasons and the significant consequences of child poverty in New Zealand. Firstly, the impact of uneven distribution of wealth is mainlyRead MoreRunning Heading : Market Reasearch1350 Words   |  6 Pages RUNNING HEADING: MARKET REASEARCH Market Research Analysis by Justin Williams Wake Technical Community College â€Æ' Introduction In recently years New Zealand consumers have become more physically active and focused on leading healthy and active lifestyles, while taking great steps to enhance their nutrition. The product to be exported is the Savvy Infusion water bottle, which is sold by One Savvy Life. According to the Onesavvylife.com (n.d.) the company was launched in LosRead MoreThe Key Issues Of New Zealand s Education Sector Essay1497 Words   |  6 Pagesdefine the key issues in New Zealand’s education sector. The reforms in the education sector have increased independence throughout the residential area in terms of local opinions. Yet, teachers and parents wanted the government to focus more on facilitating, staff workload and school funding issues instead of more changes to regulations. Majority of the schools faculty believed that New Zealand’s education department were omitted from structuring the governments education policy. This essay discusses

Essay on A Solution to the Foreclosure Crisis - 2422 Words

If Americans would like to stop foreclosure on their homes, we need to address the root or the heart of the problem, not just a branch or limb. Solving foreclosure would be like putting a band-aid on a wound which needs surgery. The real problem resides in human behavior and governmental policy concerning the environment which we inhabit. So, with this information, I will address how to come about a real solution in terms of preventing foreclosure (and better than that, solving what causes foreclosure) (which is interrelated with environmental health). So you ask, why should we care about nature and the environment? Why should we have anything to do with the survival of the Earth and its resources? Well, nature, the Earth, and the†¦show more content†¦We are currently not making much progress, but this is the exact reason for why the headwaters project was created—so the public can begin to become informed and take action in this very slow process of change. Within the Headwaters conference, I expanded my horizons into the complexity of environmental issues. The myriad of speakers which presented their ideas opened the various perceptions of how mankind shall go about the reconstruction of our ideas upon the natural world of resources. Dr. Devon Pena addressed the concern on political, environmental, and in detail, our source of food issues. He addressed the 3es and the 3rs as a basis of how we discover what needs to be addressed within our current situation: environment, economy, and equity; resilience, resurgence, and revolution. Each reflect and effect each other in many ways, and in many senses, are in constant balance with one one another. The 3rs are simply the things that need to take place in order to meet the expectations of the 3es—Revolution of change, the power of reconstruction which is resilience, and finally, the ability to rise again to efficient power which is resurgence. These 3rs lay out the steps of action whic h need to take place within the 3es When one of the 3es are effected, all of them are affected, and for that reason, there are many parallels between each of the three which govern our lives. The wayShow MoreRelatedSolution to the Foreclosure Crisis1326 Words   |  6 PagesI have what I believe to be a viable solution to the foreclosure crisis. I am almost certain that, if implemented, it would work. We need social services reform. I hesitate to say this, because it may come off as sounding too radical, but desperate times call for desperate measures. Simply put, if something fails, we must look at the overall picture and see what may be wrong—we need to troubleshoot the system. To me, and hopefully to most Americans with any interest in the future of our nation, itRead MoreA Practical Solution to the Foreclosure Crisis1122 Words   |  5 PagesIt is no secret the foreclosure crisis has played a significant role in the financial meltdown of the past year. The collapse of t he housing marketing has brought thousands of families across the country to financial ruin, forcing many out on the streets. Although the common consensus is that something must be done to stabilize the foreclosure crisis, the agreement ends there. Proposed solutions to the foreclosure crisis have drawn controversy from all political affiliations and walks of life. ThisRead MoreA Solution To the Foreclosure Crisis Essay955 Words   |  4 PagesThe foreclosure crisis has reached new heights since the all-time high deficit in the economy. U.S. foreclosure rates went up more than 81% and 861,664 families lost their homes to foreclosure in 2008 (Les Christie). Also, 54 households received a foreclosure notice last year (Les Christie). So what is the solution? Bold action is needed to address this serious issue. I suggest a â€Å"real estate pause† for a temporary amount of time, similar to what Roosevelt did with the â€Å"bank holiday†Read MoreEssay on Solution to the Foreclosure Crisis2199 Words   |  9 PagesHow real is the mortgage foreclosure problem in America? How did it come about? What are some possible solutions? First of all, the problem is so big that almost everyone knows someone who lost their house because of a foreclosure, and this is new. It didn’t used to be that way. Listening to the stories of foreclosure evictions provides an eyewitness viewpoint of how it happened. This is important because it provides a background against which to decide solutions. The overhang of foreclosed homesRead MorePossible Solutions to the Foreclosure Crisis Essay1179 Words   |  5 PagesThe purpose of this writing is to analyze the foreclosure crisis and offer some solutions to keep people in their homes and satisfy the financial accounting records of the banking industry. With more lost jobs on the horizon and fluctuating adjustable mortgage rates, the foreclosure crisis continues to plague America. A recent report from the Mortgage Bankers Association reveals that 14% of loans are behind or in foreclosure. This is largely due to lost jobs in this volatile economy. Many factorsRead MoreProposed Solution to the Foreclosure Crisis Essay1250 Words   |  5 PagesToday’s America is in crisis; we are in a recession. The greatest factor driving this major recession is Foreclosure many Americans are forced to face every day. In simple terms, the foreclosure crisis was caused by greed in the banking industry and too much optimism of the American people. This resulted in a bubble of subprime mortgage lending, which eventually collapsed once leading mortgage firms in the banking industry such as Fannie Mae and Freddie Mac needed to be bailed out by the governmentRead MoreSolution to the Foreclosure Crisis: Lending Laws1518 Words   |  7 PagesThe current foreclosure crisis in America has directly impacted thousands of homeowners who have lost or are losing their homes. It has indirectly affected nearly every American, as it is the underpinning of our current economic recession. In order to resolve this crisis, we first need to understand how we got to this point. With that understanding, we can look for solutions, and then try to prevent this from happening again. In regards to a solution, I have come up with three steps that could beRead MoreProposed Solutions to the Foreclosure Crisis Essay1038 Words   |  5 PagesForeclosure is a growing national disaster in the United States. Every time you tune in to your local news, there is a new family whose house is being foreclosed. Every time you ride around the neighborhood, there is another house up for sale. There are several solutions to this increasing trend including cutting government spending and cutting funds towards unsuccessful government programs, devising financial plans to assist families by setting up payment plans that they can afford, getting communitiesRead MoreAn Integrated Solution to the Foreclosure Crisis Essay2100 Words   |  9 PagesForeclosure. Only recently has the term become a buzz word among the American public and various media. The crisis that has enveloped the United States has initiated widespread questioning of the very financial systems in which the American innovators have grown to prosper. Although the foreclosure crisis is often viewed as a product of greedy financial institutions, causation cannot be distilled to individual constituencies; further regulation on various components of the crisis can develop theRead MoreSolving The Foreclosure Crisis: Two Solutions Essay1444 Words   |  6 Pagesthe rapid increase in foreclosures across the country. The country’s immense housing crisis can be addressed by referring to not only the accumulating irresponsibility of the individual American loan borrower, but als o the growth of greed at the corporate level which led to the financial market’s negligence. To stop the spread of this issue we should look at closer government watch of the market and specifically focus on consumer education. The Quagmire What is foreclosure? Well it is actually

Literary Analysis Of Maya Angelous Caged Bird - 1341 Words

â€Å"Caged Bird Analysis† â€Å"Equal rights, fair play, justice, are all like air: we all have it, or none of us has it.† This quote was taken by the poet Maya Angelou, who stressed the idea of equality in many of her works. One of her poems being, â€Å"Caged Bird.† In the poem the poet references two birds; one who is trapped in a cage, and the other bird who is free. Growing up as an African American in the 1920’s Angelou faced many hardships. She suffered many racial prejudices, and her writing reflects how cruel her society was. When Angelou was younger, a traumatic event happened that left her mute for many years. However, Angelou was very courageous, and nothing could stop her from doing what she loved—poetry. Angelou was inspired by authors†¦show more content†¦The caged bird has been trapped inside of its cage for a long time now, and recognizes its cage as, â€Å"a nightmare.† It still however seeks freedom, by using its voice. The final stanza is a repe at of the third stanza. The tone that is used in the poem stays the same throughout. Angelou would reference the free bird in order for the reader to really comprehend the pain that the caged bird was going through. This would then create tension in the poem. The tension in the poem is caused by the changes of perspectives, which overall deals with an external conflict. This conflict includes the struggle between the caged bird and the barrier that is keeping it hostage. The bird in the cage has a voice, which is being ignored. The free bird also attracts tension by, being the exact opposite from the caged bird. The free bird is very â€Å"joyous,† while on the other-hand the caged bird is completely â€Å"miserable.† Angelou also uses meaning, and word choice to help contribute to the theme of the poem. Some of the connotations in the poem have a big impact on the message, and understanding of the poem. For example, the word â€Å"caged,† has a negative connot ation. The word â€Å"free,† has a positive connotation. Beyond their literal meaning, these words deal with the outside world. The word â€Å"caged,†Show MoreRelatedI Know Why The Caged Bird Sings1482 Words   |  6 Pages Maya Angelou tells of her life experiences and struggles in her book â€Å"I Know Why the Caged Bird Sings† that gives us insight about Maya’s life as a young black girl growing up in a time of racism. The novel discusses various forms of oppression that she had to face as well cope with them. Robert A. Gross wrote an analysis for Newsweek about the book and claimed that Angelou’s book is not only an interesting story of her own experience, but also a portrayal of a Southern black communityRead MoreMaya Angelou: A Model Woman Through Influential Literature Essay1708 Words   |  7 Pagessociety itself. Maya Angelou is a great example of the model woman. She has beaten the odds and has become one of the most well know n African American women of today. She is an author, poet, historian, songwriter, playwright, dancer, stage and screen producer, director, performer, singer, and civil rights activist. Her most influential work comes from her extraordinary books and poems. Her literature has influenced the young and old with their contents. Maya Angelous literary significance restsRead MoreWhy Should Anybody Care?1198 Words   |  5 PagesDOK 1 The concluding section of any written piece that you create is your final chance to make your point. Whether the point is to convince the audience to agree with your perspective, compare and contrast two different texts, or to describe the literary elements that an author used to create his/her text(s), the conclusion should tie everything together. Concluding sections do many jobs, such as: summarizing your points/arguments, restating the purpose of your essay, and connecting to your reader(s)Read MoreMaya Angelou’s Unique Self Essay2562 Words   |  11 Pageschildhood (Angelou, 2009, p.20). In Maya Angelou’s autobiography, I Know Why The Caged Bird Sings, she recounts her early years as a young girl growing up in Stamps, Arkansas who faces displacement, trauma, and prejudice. It is through her character and artistic expression that she is able to overcome the trauma of her childhood and evolve into the distinguished and unique individual that has captivated millions through literature. In her book, I Know Why The Caged Bird Sings, Angelou reflects on theRead More Censorship in the Classroom Essay2774 Words   |  12 Pages The Hobbit and Sounder, and My Brother Sam Is Dead, along with the classics. None of these books ruined my innocence. When I was date-raped the summer I was sixteen -- that ruined my innocence. Since then, I read that Maya Angelous novel I Know Why the Caged Bird Sings has been censored because the rape of eight-year-old Ritie by her mothers boyfriend, Mr. Freeman, is too pornographic. In Moulton, Alabama, the novel was banned in December, 1995, after the superintendent said, When

Types of assessment - 1404 Words

What is meant by assessment? What are the strengths and weaknesses of the assessment types and methods you use? How would you involve your learner into the assessment process? Why do we need to keep records of assessment? Assessments are a critical part of the education system; highlighted by Black and Wiliams’(1998) who define assessments as activities providing â€Å"information to be used as feedback to modify the teaching and learning activities in which they are engaged†. There are two forms of assessment; formative and summative. Formative assessments are carried out as the course progresses. These are an informal and simple way of gauging how and what your students are learning. This then allows teachers to amend their teaching†¦show more content†¦Such observations should be planned in advance with the agreement of the learner’s manager and colleagues. However, teachers can take opportunities to record observations of unplanned events, if useful as evidence. Through observations, teacher/assessor can gather sufficient evidence and can then relate the observation back to many different units/elements of the qualification. Also, it allows teachers to see natural competence first hand in an authentic and reliable manner. Nevertheless, there are disadvantages of observations: A learner’s normal duties may not cover all assessment criteria; observations may be unnerving for learners and observations can take a lot of an assessor’s time and expense. Brookfield’s (1998) model of reflection states that it is critical that one views themselves and their teaching through the perspective of their learners. In this lens there is a strong focus on the learner’s ‘voice’ and so value is placed on their viewpoints and also their articulation of work. Therefore, it is important to gain the learners’ thoughts on the assessment strategy. Learners should be informed of how they will be assessed from the onset, involved in feedback and evaluation at every level. Furthermore, prior to assessment, learners could be shown a model answer and given success criterion to ensure they understand how to achieve the desired level/grade. Involving learners in the assessment process is a key way of helping them toShow MoreRelatedPersonality Type Assessment1336 Words   |  6 PagesPersonality Type Assessment (Week-2 Individual Assignment) CMGT/530 - IT Organizational Behavior July 1, 2012 Personality Type Assessment The first section of this paper details the elements that a personality type assessment typically measures. The second section contains discussion on the personality type assessment of the author of this paper. In the third and last section, the author shares how his personal assessment outcomes could affect his workRead MoreTypes And Purposes Of Assessment2165 Words   |  9 Pages Types and Purposes of Assessment. EDEL/SC650 - Assessment of Learning. Regis University Brian Sky Introduction. The use of assessments, have often focused solely to benefit the teacher. Data gathered served to expose areas were the teacher might need improvement, to adjust instruction, to re-teach certain lessons, or to stop using a program that is not working. All of this is a practical and important part of assessment. However, recent research has shown that this focus hasRead MoreDifferent Types Of Assessments Educators1027 Words   |  5 PagesThere are many different types of assessments educators will use to assess their students. The two main assessments this paper will be discussing are formative and summative. Formative assessments are complete as students are learning, while summative assessment are completed at the end of learning (exam). The formative assessment specifically concentrates on observing the students’ progress and response during instruction (Black, et al., 2003). This assessment allows the students to receive instantRead MoreDifferent Types Of Assessment Now1 087 Words   |  5 Pages2.3 TYPES OF ASSESSMENT NOW The principles of good assessment are the same whatever the medium and should be considered before looking into the options for e-assessment. Some studies found no significant differences between student performance on paper and on screen (Hardrà © et al., 2007; Ripley 2009), whereas others indicate that paper-based and computer-based tests do not necessarily measure the same skills (Bennett 2010; Horkay et al., 2006). Though the notion of assessment is generally moreRead MoreType Of Service : Health Assessment1316 Words   |  6 Pages Health History Thalia Braschi Chamberlain School of Nursing NR302-Health Assessment Part I September 2015 Service Date: 09/18/2015 Type of Service: Health Assessment (Annual) Patient Name: XV Biographic Data XV is a 47 year-old divorced Caucasian female. Born on Oct 6, 1968 in San Diego, California and currently resides in Alexandria, Virginia. Her ethnic origin is American. XV is employed full time for the Arlington County government. She is insured for medical, dental, andRead MoreThe Assessment And The Myers Briggs Type Indicator876 Words   |  4 Pagesthe organization leaving us with many theories to explore. Researchers have identified and agreed upon that individual behavior and personality relate to individual performance. I am no different. PERSONALITY Based on the Keirsey assessment and the Myers-Briggs Type Indicator (MTBI), my results showed that I am a Guardian Provider on the Keirsey scale and typed a E(S)NJF with the Myers-Briggs model. I am extroverted (E) in that I enjoy interacting with everyone. I am not one to keep things toRead MoreAssessment Of The Myers Briggs Type Indicator888 Words   |  4 PagesMBTI Assessment Outcomes The results of my Myers-Briggs Type Indicator (MBTI) assessment revealed that I am an Introverted, Intuitive, Thinking and Perceiving (INTP) person. I don’t believe to have done this test in the past, so coming to find out that for the most part I fit the description was quite interesting. I am not necessarily everything an INTP is but it is the description that fits best. My current position at the company I work for has and will allow me to experiment with some of the materialsRead MoreMyers Briggs Type Indicator Assessment1933 Words   |  8 PagesThis paper is a critique of the Myers-Briggs Type Indicator (MBTI) assessment. The paper starts of giving general information about the theory, such as the author, publisher, and a brief description of the history of the assessment. Secondly the paper describes the test and its content, structure, purpose, administration, and scoring. Technical evaluation is the third section of the paper that discusses research done on the MBTI throughout the years. The technical evaluation section will talk aboutRead MoreEssay about Types of Assessment Test3590 Words   |  15 PagesTypes of Assessment Tests 1) Develop a chart (matrix) of 1000−1,250 words that compares and contrasts the different types of assessments, the characteristics of each, and for what situations each is best suited. It should address the following: a) How is each type of assessment scored? b) Discuss the value and limitations of each test in determining knowledge and skill standards. c) Analyze each instrument for reliability and validity. 2) APA format is not required, but solid academic writingRead MoreThe Jungian Personality Assessment : My Jung Type1707 Words   |  7 PagesWhat About Me Based on the Jungian personality assessment, my Jung type is INTP; which is amazingly spot on. The INTP personality type is one of the rarest, making up only three percent of the population, which is exactly how I’d like it. Just the thought of being â€Å"common† makes me cringe. A prime example of this is my preferred name, Curtis. My full name is Jon Curtis Miller and I prefer to go by my middle name. For as long as I can remember, when asked why I go by my middle name instead of my first

Rural Marketing in India Free Essays

RURAL MARKETING IN INDIA: In a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urban India are often not feasible. As Adi Godrej, Chairman of the Godrej Group, says, â€Å"The challenge [for brands] is to understand the [psyche] of the rural consumer, create better distribution, and [appreciate] the heterogeneity. In recent times, rural India has witnessed a wave of change. We will write a custom essay sample on Rural Marketing in India or any similar topic only for you Order Now Dinesh Malhotra, general manager of Linterland (rural arm of Lintas), points out, â€Å"With media exposure and increasing literacy levels, people in rural India are now demanding a better lifestyle. † The educated â€Å"rural yuppie† (males in the 15-34 age group) is moving out to work in nearby towns and cities, and sending money home to his family. This has created an indirect increase in disposable incomes and a surge in demand for consumer goods. The rural youth are slowly evolving as â€Å"opinion leaders† in influencing brand and product decisions in a market that was swayed by village elders for centuries. When building a brand in rural India, word-of-mouth is a huge motivator. Focused brand-building initiatives—like participation at community events such as â€Å"melas† (village fairs), â€Å"haats† (markets), street theater, van campaigns, and puppet shows—generate positive word-of-mouth and influence buying decisions Cholayil Ltd. , a purveyor of the herbal soap â€Å"Medimix,† campaigned in mobile vans to promote its brand. We run a van campaign which visits the interior villages where there are no distributors. We halt the van at specific points [where village folks congregate and watch videos shown on these vans] and give out product samples. † However, contrary to claims of Medimix’s success, Malhotra believes that â€Å"van campaigns can be very expensive. [Al ternatively, promoting one’s brand] in large congregation points like village markets and fairs has a far wider reach, and is more cost effective. † Direct media promotions have helped build knowledge of product categories and change long-entrenched living habits. Colgate-Palmolive, a leading oral hygiene product manufacturer, entered the rural market at a time when â€Å"Neem† twigs (the Neem tree has herbal properties) and non-dentifrice products like ash, charcoal, or salt were the norm for brushing teeth (in fact in some rural pockets, this tradition still continues). In 2001, Colgate-Palmolive launched â€Å"Operation Jagruti† to educate villagers about oral hygiene and its benefits vis-a-vis traditional products like â€Å"Neem. † Through product trials and free samples, the company was able to generate awareness in this new market. On a similar note, CK Ranganathan, managing director of Cavin Kare, notes, â€Å"When we entered the rural areas in South India, people used to wash their hair with soap. When we launched the ‘Chik’ brand of shampoo we educated the people on how to use it through live ‘touch and feel’ demonstrations and also distributed free sachets at fairs. This strategy worked wonders in the rural areas of Tamil Nadu and Andhra Pradesh—two important states in India. Colgate and Cavin Kare have shown that communication is key when it comes to building brands in rural markets. As R. V. Rajan, managing director of the Anugrah Advertising Agency, adds, â€Å"To communicate effectively, it is important to understand the fears, aspirations, and hopes of the rural consumer. † Not to mention the traditions and stereotypes that have governed their lives for centuries. While communicating the brand message, marketers must realize that language plays a prime role. Though a large part of urban India is well versed in English (thanks to the British and modern television), in rural India, heritage plays a powerful role and regional languages are predominant. There are 15 regional languages, and 1600 dialects in India, and as one moves into the countryside, English is replaced with regional tongues. V. S. Sitaram, Dabur India executive director, explains, â€Å"Often people treat India as one big market, but the reality is that India is more like the European Union—a mix of different cultures, habits and languages. † Dabur is also considering the use of South Indian celebrities to propagate the brand message in South India. Marketing companies not only need to customize their communication, but in some cases they must also change their product names to match regional differences. Take toothpaste, for example: â€Å"Dabur’s Lal Dant Manjan† (red toothpowder in Hindi) was rechristened as â€Å"Dabur Sivappu Pal Podi† (red toothpowder in Tamil, the local language) for the South Indian market. Affordability of the product is also a critical success factor when building brands. A spokesperson from Tata Group, which retails the Sonata brand of watches to rural India, says, â€Å"[rural folks] think of a purchase in terms of how it serves their needs and how well its suits the family, rather than the individual. Products must be affordable and immensely practical. Furthermore, since the rural consumer often survives on daily wages, he engages in daily purchases. Several companies like Cavin Kare, Godrej, and Dabur adopted the â€Å"single use† sachet strategy, which has worked in their favor. As Byas Anand, Senior Manager, Corporate Communications, Dabur India, claims, â€Å"We introduced one-rupee sachets (2. 5 cents) for Dabur Vatika shampoo which resulted in doubling of volumes in the rural market. † Though pricing is important, rural consumers favor quality as well. For rural consumers, a purchase is a bigger investment than it is for the urban, veteran consumer. Hence, a particular brand will be rewarded only if it earns the rural consumer’s trust through consistent product quality. As R. V. Rajan says, â€Å"the rural consumer is conscious of value for money, and it might be difficult to convert him to a new brand. However, once converted he is fiercely loyal to the brand. † This issue will be a challenging one for corporations when they strategize their brand entry and decide how to balance pricing with brand quality. The challenge doesn’t end with just building brand awareness. While television and direct marketing activities help rural consumers learn about different brands, ensuring product availability is even more critical. Marketers in rural India claim that setting up a supply chain that reaches the remotest rural areas is extremely arduous given the infrastructure in the country. According to Harish Manwani, chairman of Hindustan Unilever Limited (HUL), â€Å"The rural market [centers] are scattered over large areas and [their] connectivity to the urban centers is poor. To overcome the distribution challenge and increase penetration in rural hinterlands, HUL launched a unique operation called Project Shakti in 2001 (â€Å"Shakti† is a Hindi word which means â€Å"strength†). The project targeted rural women from existing self-help groups to work as â€Å"direct-to-home† distributors for HUL products, and helped the company break into a market they were unfamili ar with. Malhotra (Linterland) believes that, â€Å"While Project Shakti might have worked for HUL, it is not an established channel. Reasons like relatively high capital investment, gender roles, and taboos could present an upper limit to those sales numbers. According to Malhotra, a â€Å"hub and spoke† model of distribution is the â€Å"future. † As he explains, â€Å"We successfully adopted the hub and spoke model for Dabur India and it has worked very well. Here, feeder towns, primarily on the highways serve as hubs, where companies can rent a warehouse and stock their products. [Spokes are comprised of] ‘cyclist salesmen’ [who] then distribute products to small retail outlets in nearby rural pockets. † In short, customized and affordable products, effective distribution, and focused marketing initiatives are essential factors in building credibility for a brand in rural India. Brand awareness and trust will play a key role in combating the blitz of local copycat brands that are formidable competition. If marketers tailor make their brand building initiatives according to the dynamics of the rural market, it may no longer come as a surprise to see the rural Indian consumer sitting before a Samsung television, enjoying a bag of Frito-Lay potato chips, and drinking a bottle of Coke. How to cite Rural Marketing in India, Essays

Quality Management Policy and Procedures †MyAssignmenthelp.com

Question: Discuss about the Quality Management Policy and Procedures. Answer: Introduction Bazaar Ceramics Studio is a 20 year old organization from Hahndorf, South Australia that sells art and craft products. It first began producing locally designed fine art pieces and domestic wares such as dinner sets and ovenware as a cooperative. The cooperative members were involved in designing, throwing glazing and firing activities for their own products. A gallery director was appointed to take care of gallery and its marketing. Over the years, the organization grew and expanded nationally with inclusion of corporate collection and sculptural pieces. These pieces are obtained from international hotels, private homes, and board rooms in US and Germany and sold on commission basis with 40% as commission. It now operates from Stepney, Adelaide and has more staff including a production manager, 6 production potters, and 2 full time ceramic designers. Bazaar Ceramics is focused on the international ceramic arts market while doing marketing as it gives more opportunities to do business. The main revenues in the business come from the sales made through gallery. However, cost of running gallery is very high which has resulted into reduction in the returns on investments on gallery maintenance and marketing. Most sales are made to interstate and international clients. However, these major clients find the purchasing process complicated and thus, management is thinking of developing ecommerce website to make the processes streamlined. The company would continue to maintain high standards of technical and artistic needs. The organization has a long term vision of growing its art market globally and builds a strong brand reputation. For this, the company is going to use internet based marketing such that its advertising cost is reduced and the company is able to get more feedback from customers. The organization has a plan to make use of market opportunities using the organization strengths. It would also aim to build strategies to deal with threats and overcome their weaknesses. The strategic plan of the company is presented below: Vision: Vision is to create a strong business reputation in the international art market Mission: Expand the business in national and international market and increase sales figure to exceed competition Objectives: Objectives of the company would be behavioural, community level, and process related(Carpenter Weikel, 2012). Behavioural objectives of the company include: Reduce order processing time Reduce operating cost of the company Expand business into national market and international market Process objectives of the company include: Spend more on marketing of products that are most popular with customers Automate business process to improve productivity Action Plan: Train staff into getting more feedback from customers and use them for the organizational benefits Develop ecommerce solution that allows customers to place orders online with convenience Hire IT manager to provide support to the employees managing IT systems in the company Move into a smaller showroom and put more products for sale on website to reduce cost of operations Automate the order management process of the company to reduce time needed for processing orders Develop an ecommerce website to reduce order processing costs and time as well as increase the reach of the business globally Implement analytics on the website to do sales analysis for understanding popular items Automate some of the organizational processes including order management and sales tracking to reduce order processing time and analyse trends(Burnett, 2008) Develop an ecommerce system that has following features and facilities: Online ordering Market products online Sell products online Collect customer feedback Critical Issues and Strategic Objectives The company is facing strategic issues that need to be resolved for which strategic objectives are formed. Critical Issue Strategic Objectives Costs of gallery management and marketing are increased with increase in cost of goods sold and fixed costs of gallery management. Identify and explore more options to sell other than through gallery Many processes used in the company are manual including order form entries, selling, ordering which consumes more time and also lead to mistakes and redundancies in data management Automate some of the processes used in the company Products that are produced by remote workers are double handled between producers and sellers which both time consuming and cost incurring Develop a system that allows direct shipping of products from workers to clients There are cost pressures that are affecting the profits from operations. Some of the cost elements that have increased include employee costs, advertising costs, exchange rates, and fixed costs of showroom management. This has resulted in decrease in mark-up and returns on investments. Reduce the fixed costs of the business Manual order processing makes processing time consuming. Moreover, there are more challenges like inability of international customers to order by phone Automate the process of ordering Bazaar Ceramics has no person employed for providing IT support Hire new staff for IT systems management The company is unable to display all available products in the gallery because of its small size Sell products through new channels other than the gallery The information on sales is not effectively stored and analysed. More unsaleable products are produced because of lack of knowledge of popularity of products. Improve the customer feedback mechanism As the products are unique, products displayed in advertisements get sold fast and the advertisements become outdated Find and utilize alternate modes of advertising With increase in ecommerce adoption, the competition is increasing. Competitors have more margins with websites as their sales and marketing costs are less. This gives bargaining power to consumers and they want 25% discounts on all products(Dolinsek Piskar, 2006). Make the business more competitive by developing ecommerce platform(USFSM, 2017) Business quality assurance Plan Having more stock of products that are most popular with customers Selling products that are reliable and of high standards of art and craft Sell the products that are durable and long lasting Sell products that have good aesthetics that are pleasing to customers Providing good support and communication with customers such that customers become loyal which is shown by repeat purchases. Complaints from customers are responses to within 24 hours Expectations of the customers and other stakeholders related to the quality of the business would include: Prompt service personnel response to queries of the customers Good quality of products that follow international standards Flexibility in terms of order placement and payments against orders Understanding of the customer needs and fulfilment of the same Company staff has a caring attitude towards customers(WEF, 2017) Business Quality standards and business model Business would use ISO 9001 standards that define following responsibilities of the business: Develop quality systems as per the needs of the customers and ensure that the top management of the company are committed to meet them Ensure that resources and infrastructure that is need to improve the quality of systems are present Understand customer needs and ensure they are delivered what they want Conduct surveys or interviews with customers to understand if their needs are sufficiently met and make improvements in case dissatisfaction is seen(Inglis, 2005) Quality standards would be measured against benchmarks reflecting upon desired quality of the business. Benchmarking would be done in following steps: Understanding the current and new processes that would be followed in the company Analyse the processes used by coming organizations in the industry Compare the performance of the company with its competitors Take steps to eliminate the performance gap between the company and its competitors Benchmarking would be used for the development of the ecommerce solution which would be made ensuring that it follows the minimum quality standards used by other competing companies using ecommerce for selling their products(Booth, 2015). The expectations of the customers and stakeholders would be documented in service level agreements that would include details of products, professional services that would be provided by the company staff, support provided by the company, and agreement of the customer on expectations documented(Haustein, 2017). The standards that would be used for the business would include ISO9001 which would be used for internal operations management and Australian standards like CWA which would be used for cataloguing of the products on the ecommerce website(Wladen University, 2017). Industry benchmarks of quality of products and services would be followed as the base for performance assessment. The benchmarks would be set for the following parameters: Material quality of domestic wares such as dinner sets and ovenware Efficiency of processes including designing, throwing glazing and firing Exclusivity of corporate collection and sculptural pieces Aesthetics and maintenance of art gallery Features of the ecommerce website Roles Quality Responsibilities Quality Manager Review and approve the quality management plan Provide assistance in ensuring implementation of quality management processes Direct team on delivering quality. Quality Assurance Officer Provide assistance in building a quality management plan Develop quality control procedures with assistance from stakeholders Ensure that all stakeholder requirements are sufficiently documented Review and audit the quality control procedures Give feedback to the program or project manager on quality aspects Help team make improvements in production and other management processes Record compliance issues and ensure that they are resolved(EPA, 2016) Implement quality policies and plans Quality policy of business would follow ISO9001:2015 standard. The policy would be build on corporate objectives of the company and the values they have, The quality policy of Bazaar Ceramics would be: Bazaar Ceramics provides high quality products including fine art pieces, household wares, corporate collection and sculptural pieces and uses best in classes processes in the industry including designing, throwing glazing and firing. It is the policy of Bazaar to provide products in accordance with the given details and pricing. The company Directors, Top Management and Staff are responsible for ensuring quality of products and services to the satisfaction of the customers. The company woudl use the quality procedures defined in ISO 9001 standards and would try to even exceed for increasing customer satisfaction(Hnard Roseveare, 2012). Feedback analysis - Quality Management Plan The feedback of the customers and stakeholders on the quality of products and business processes would be taken and based on the analysis of the feedback, changes would be incorporated in the quality management plan. An initial feedback of the customer on the quality aspects revealed that the international customers are not very satisfied with the communication modes and are looking for options to connect to the company representatives directly. Also, it was found that the order processing time is longer as compared to competition mainly because of manual processes unlike the competition that is using ecommerce systems Based on the customer feedback on quality of business processes, some corrective actions are recommended including: Ecommerce systems would be implemented through which the customers would be able to place the orders which would make the process faster The producers would be connected to the company database directly such as upon placement of the orders, the shipments can be made from the producer to the customer directly without the need for involving the company in between The quality assurance officer would conduct an audit in which the quality performance of the business would be measured based on the monitored data throughout the quality management process. The QA officer would report the quality deviations to the project manager and would seek necessary corrections. The staff would need to be trained on the ecommerce system to be able to achieve fast order processing and order fulfilment. Control quality assurance processes In order to maintain the quality of the services and processes of the organization, the company is adopting ISO and AS based standards that cover the aspects of customer involvement, staff involvement and processes. Various procedures that are used in the organization for the management of the quality can be recorded in a quality, management policy and procedures document which would include the following: Policy Statement: Bazaar Ceramics specializes in selling or art and craft products and corporate collections from Germany and US. It provides following services to customers: Gallery for viewing art and craft collection Sales of art and craft products Survey of customers to get feedback for improvement Provision of items from producers sold directly to the customers Bazaar ceramic is committed to maintain reputation of good quality products and uses stringent procedures for managing quality products. The company is committed towards continuous improvement and have planned to develop an ecommerce platform to allow customers more ease in ordering through online platform. The company also strives to improve its IT processes and employ staff for efficient IT systems management support. The quality management approach of Bazaar Ceramics is based on four principles that include: Conforming to the needs of customers for products and services Focus on improvements with identification of performance gaps and working for their improvement Ensure that all the staff understand the quality need sufficiently and is committed to achieve them Involve all major stakeholders in the review process to take a 360 degree feedback to help improvement Stakeholder feedback for monitoring and implementation Stakeholder feedback is taken using survey with customers and interviews with other representatives of stakeholder groups including suppliers, marketers, sponsor, and vendors. The performance of the quality processes is measured based on the monitoring procedures that includes quality logs where all the quality related steps that are taken are recorded. Major problems with the system are high cost of operation mainly due to the maintenance cost of gallery and manual processing of the organization activities. Because of manual systems, order processing is time consuming. Also, because of lack of certain features that are provided by competition, the company is losing on the international customers. For improvement, the company is planning to implement an ecommerce system that would help it automate order management processes and widen the reach of the company. Further, the company would modify its processes to involve producers in direct sales such that deliveries are made directly from the producer to the customers upon receiving orders. For this, the company is planning to outsource development to a third party and hire more staff for managing IT systems that are developed. Quality performance use standards defined by ISO and AS including ISO9001:2015 and CWA. The two quality standards define the processes related to customer needs management and process management. Benchmark standards are defined based on the competitive analysis that has found that the company is lacking presence of the online systems to interact with and sell to customers. The monitoring procedures include quality logs where all the quality related steps that are taken are recorded. Quality performance assessment reveals that the company has a longer order processing time than competition and has higher operating costs. Moreover, some of the facilities that are made available to customers by competitors are not available with the company such as availability of alternatives for ordering and direct delivery from producers to customers(Cotleigh Engineering Co. Limited, 2016). Review business procedures A review of business procedures revealed certain concerns with existing processes that need to be improved: Most processes used for order management and sales are manual and thus, ecommerce system would help automating some of them The staff is unable to keep track of popular items and thus, non-popular items are stocked. Implementation of analytics on ecommerce would reveal the sales statistics that would help company managers know popular items and accordingly stock them Despite good quality products, the company incur high marketing cost because of traditional marketing methods and thus, use of digital marketing along with ecommerce platform use would help company widen its reach. Conclusion This report explored the case of South Australia based Bazaar Ceramics Studio that sells arts, crafts, domestic wares, corporate collection, and sculpture pieces through its gallery. The report identified issues faced by the company including manual processing, shrinking, cost increases, and long order processing time. Some recommendations were made for improvement of the situation such as development of the ecommerce website that would automate order processing as well as provide sales analytics capabilities that can be used by the organization to get the trend and accordingly focus their marketing on popular products References Booth, S. (2015). International Peer Review Benchmarking for Quality Higher Education. University of Tasmania. Burnett, J. (2008). Core Concepts of Marketing. Zurich, Switzerland.: Jacobs Foundation. Carpenter, M. A., Weikel, M. K. (2012). Management Principles. Creative Commons. Cotleigh Engineering Co. Limited. (2016). QUALITY MANAGEMENT POLICY PROCEDURES. Cotleigh Engineering Co. Limited. Dolinsek, S., Piskar, F. (2006). Implementation of the ISO 9001: from QMS to business model. Industrial Management Data Systems, 1333-1343. EPA. (2016). Training Program for Quality Training Program for Quality Systems. EPA. Haustein, J. R. (2017). Service Level Expectations. Cornell University. Hnard, F., Roseveare, D. (2012). Fostering Quality Teaching in Higher Education:Policies and Practices. IMHE. Inglis, A. (2005). Quality Improvement, Quality Assurance, and Benchmarking: Comparing two frameworks for managing quality processes in open and distance learning. Melbourne, Australia: Victoria University . USFSM. (2017). A Strategic Planning Overview. USFSM. WEF. (2017). Retail for Consumer Retail for Consumer Industries. World Economic Forum. Wladen University. (2017). Form and Style Review Process: Document Expectations. Wladen University.